Latest Hot US Issues

The SmartDelivery framework here at ShopLocal is built all around letting a retailer find new and interesting places to distribute their online weekly ad content. Target just launched a great example of how their online weekly ad can live within a publisher’s site. In this case, within the wonderful online resource site About.com. Throughout specific and relevant areas of About.com (called Channels), the weekly ad is referenced in nicely tied in across the following areas (a sort of contextual type targeting):
* Style
* Home & Garden
* Electronics & Gadgets
* Parenting & Family

Within each of these areas of the About.com site, a visitor will see an additional header tab that is Target branded and each tab is wired into the weekly ad so that if a user clicks through, the user will land within the most relevant area of that user’s local version of the Target weekly ad. All without having to leave the confines of About.com. Good for users. Good for publishers. Good for advertisers.